How It Works
What “New Ways of Working” Actually Means
It's easy to say we work differently. Here's what that looks like in practice — the tools we use, the approach we take, and why it lets us move so fast.
The Short Version
We use AI-powered development tools that let us write code by describing what we want in plain English. Instead of typing thousands of lines by hand, we give instructions — and the tools produce production-quality code in seconds.
That doesn't mean we don't know what we're doing. The skill is in knowing what to ask for, how to structure it, and when something isn't right. Experience and judgement are still human. The heavy lifting is automated.
Think of it this way: you know what a good website looks like. You can point at one and say “I want something like that.” We take that reference, tell our tools to create something with a similar look and feel, then tweak and refine it until it's yours. Completely bespoke, built in hours instead of weeks.
The Process
From Your Idea to a Live Product
You describe what you want
In plain language. 'I want a website like this one but with our brand colours and a contact form.' Or 'I need an app that lets customers book appointments and pay online.' No technical knowledge needed.
We tell the tools what to build
We take your brief and turn it into instructions. Like a reference website you admire — we tell Claude Code to look at it, understand the structure and feel, then create something similar but completely your own. Bespoke, not copied.
We review, refine, and ship
The first version appears in minutes, not weeks. We review it together, you tell us what to change — 'make that heading bigger', 'move this section up', 'I don't like that colour' — and changes happen in real time. When you're happy, it goes live.
You own it, we support it
Everything runs on your own accounts. Your domain, your hosting, your payments. We set it all up, hand you the keys, and stick around to help when you need us.
Screenshot Debugging
Something doesn't look right? Take a screenshot, tell the tool what's wrong — “the button text is invisible”, “this section needs more spacing”, “the footer headings should be in serif font” — and it fixes it immediately. Changes that would take a developer an hour of context-switching happen in seconds.
Design by Reference
Like the way a website looks and feels? We can use it as a starting point. The tools analyse the structure, layout, and design patterns, then create something inspired by it but completely original — your colours, your content, your brand. No copying, no templates, just intelligent starting points that save hours of design work.
The Toolkit
What We Use
Best-in-class tools, most of which offer generous free tiers. You don't pay for expensive infrastructure until your product actually needs it.
Claude Code
The engine behind everything. We write instructions in plain English and it writes production-quality code. Spot a problem? Take a screenshot, tell it what's wrong, and it fixes it. It's like having a team of developers who never sleep and work at ten times the speed.
Vercel
Where most of our websites and apps live. Your site goes live in seconds, scales automatically, and costs nothing until you have serious traffic. No servers to manage, no infrastructure headaches.
Railway
When a project needs a backend — databases, APIs, background jobs — Railway handles it. Simple, affordable, and scales with you. No DevOps team required.
Stripe
Need to take payments? Stripe handles subscriptions, one-off payments, invoicing — the lot. Fully integrated, secure, and ready to go from day one.
Resend
Transactional emails that actually arrive. Contact forms, welcome emails, notifications — all handled reliably and cheaply.
Mailosaur
We test everything before it goes live, including emails. Automated testing catches problems before your users do.
Free Until You Need More
Most of the platforms we use have generous free tiers. That means your website, your app, your email delivery, even your payment processing can run at zero cost while you're getting started.
As your traffic grows and your product proves its value, you scale up — and only then do costs increase. There's no expensive infrastructure commitment upfront. You pay for what you use, when you use it.
We set everything up on your own accounts so you always have full control. No vendor lock-in, no surprise bills, no dependency on us to keep the lights on.
Want to See It in Action?
Check out our project case studies to see what this approach produces — or get in touch to talk about your idea.